Tom Adelstein

A Non-Cerified Rail Road Watch for the Rest of Us – 17 Jewel Open Face No.956

Note: I listed this watch at 10:00 PM CST just before I wrote this article and it sold 8 hours later. Popular little watch. In 1914, Hamilton produced 1500 Size 16 railroad watches for workers not required to own certified models. The next year, Hamilton named this model the No. 956 and it became one […]

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Reissued Pilot Chronometers: Hamilton Watch Company’s 1970 Pilot and Sea-Gull’s 1963

When it comes to watches, the Swiss made Hamilton’s parent knows how to influence purchase decisions. Overall, they may not make better low priced watches Asian companies, but they can make us spend more. It’s a matter of conditioning and I’m not immune to it. Before we look at the pilot watches, let’s talk about

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Connecting with Movie Stars: What the Swiss learned from Hamilton Watch Company About Brand Management:

Hamilton Watch Company pioneered brand marketing and few, if any, academics have mentioned the Lancaster based company. Beginning with the “Watch of Railroad Accuracy”, “Explorers (Admiral Byrd) “, “Pilots”, “Military”, “Corporate Retirement”, “Military”, the  marketing department used a number of strategies to create an emotional connection with consumers. One of the most successful Hamilton marketing

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Hamilton Watch Brand’s Near Death Experience – Body Temp and Blood Pressure Plunged – A True Story

The Swiss Quartz Crisis and the Hamilton Watch Brand In 1971, Société Suisse pour l’Industrie Horlogère (SSIH) purchased the Hamilton Watch brand from Bruen and used the company’ name to sell quartz watches in the 1980s. I bought three of those from American Express’s Christmas Catalog. They were limited editions of reissued designs from the

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