September 2014

When it comes to watches, the Swiss made Hamilton’s parent knows how to influence purchase decisions. Overall, they may not make better low priced watches Asian companies, but they can make us spend more. It’s a matter of conditioning and I’m not immune to it. Before we look at the pilot watches, let’s talk about […]

This Jazzmaster has spent it’s entire life in a box. No one had disturbed it until I ran tests on it. It’s rare and in uncirculated condition. You will run across a watch like this every few decades.Let’s see, what would a 1936 Hamilton Olympic Watch sell for at auction today? China sponsored the 2008

Hamilton Watch Company pioneered brand marketing and few, if any, academics have mentioned the Lancaster based company. Beginning with the “Watch of Railroad Accuracy”, “Explorers (Admiral Byrd) “, “Pilots”, “Military”, “Corporate Retirement”, “Military”, the  marketing department used a number of strategies to create an emotional connection with consumers. One of the most successful Hamilton marketing

The Swiss Quartz Crisis and the Hamilton Watch Brand In 1971, Société Suisse pour l’Industrie Horlogère (SSIH) purchased the Hamilton Watch brand from Bruen and used the company’ name to sell quartz watches in the 1980s. I bought three of those from American Express’s Christmas Catalog. They were limited editions of reissued designs from the

If you have trouble seeing this image – click on it twice. Copyright 2006-2017 | All Rights Reserved