Hamilton entered the 1950’s, post-war period, looking for new strategies to compete in a changed consumer market. At the end of 1941 and until 1948, the company dedicated all of its facilities to the manufacture of watches and other timepieces for the military. One of their attempts to regain market share included the manufacture of older styled cases with their newer Swiss made movements.
They also attempted to take advantage of their reputation among the people who
used their watches while in the military.The Secrometer had the look of Hamilton’s Endicott, which served as the model for their military wristwatch. The company didn’t use a man’s or woman’s name such as the “Byron” or the “Elaine”. Instead, Hamilton started making watches like the Secrometer or the K-405 with 661 movements. When that strategy didn’t work, they returned to naming their watches as they had previously with people’s first names.
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